role
time
description
time
description
visual merchandising intern
June 2024 - aug 2024
graphic design, 3D modeling, rendering
June 2024 - aug 2024
graphic design, 3D modeling, rendering
capstone
project
project
proposal
Collaborate with the 2026 Kentucky Derby to increase brand awareness and foster a personal connection with David Yurman in the South, where there is a high demonstrated interest, at an event with significant attendance from our target demographic.
why kentucky
32,658
average monthly
website visits
website visits
255
average monthly purchases
$211,771
average monthly
sales
sales
*Comparing states without any retail Daid Yurman stores, Kentucky came in at 80th percentile for all three metrics.
why the derby
5%
of 150k kentucky
derby attendees
derby attendees
X
$800
average order value
=
$6 mil
revenue
brochure
For easy viewing, I created a brochure containing the new and archival DY pieces at the event. I photographed an archival DY piece and arranged the content in InDesign.
event
space
space
The space consists of display cases with DY pieces for viewing and is surrounded by arches to pay homage to the classic DY bracelet. I 3D modeled the event space using SolidWorks and rendered in Keyshot.
con
tact
thank! chat soon :)
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